Salesforce's Super Bowl Ad Just Openly Mocked These Three Billionaires
Matthew McConaughey has become a go-to commercial pitchman in recent years. Who could forget those commercials where he rubs his fingers together and whispers about nothing while sitting behind the wheel of a Lincoln?
The latest installment in the Matthew McConaughey commercial universe was released in the days leading up to Super Bowl LVI, with the Oscar-winning actor wearing a spacesuit reminiscent of the one he wore in the 2014 Christopher Nolan film "Interstellar." The actor told Variety that the connection was intentional, "I wanted it to open and look very serious and in space because we're about to pull the rug out from under you. Some people are going to think this is going to the trailer for Interstellar 2," Matthew told Variety. If you missed it, you can take a look here.
The spot is an advertisement for Salesforce, a company that produces business software that "has sought to change the world for the better through technology that builds stronger relationships." That message is readily apparent in their latest ad, which also takes a not-so-subtle swing at some of the world's most prominent billionaires.
The ad calls out Elon Musk, Jeff Bezos, and Mark Zuckerberg
"It's not time to escape. It's time to engage. It's time to plant more trees. It's time to build more trust. It's time to make more space for all of us. So while the others look to the metaverse and Mars, let's stay here and restore ours. Yeah, it's time to blaze our trail. 'Cause the new frontier? It ain't rocket science. It's right here," McConaughey says in the Earth-positive spot.
According to Variety, the references to Mars and rocket science are in reference to billionaires Elon Musk and Jeff Bezos who both have companies related to interstellar travel and exploration; Musk with SpaceX and Bezos with Blue Origin. Meanwhile, the metaverse mention is a reference to Facebook founder Mark Zuckerberg.
When asked by Variety if he had heard from any of the billionaires alluded to in the ad McConaughey said, "No, but I would love to sit down with the four of us and have a roundtable fun discussion. Look, we did that line on purpose. It's a wink and nudge. But our campaign is not anti-technology. It's not anti-pioneering space. It's saying, 'Hey, we have to not be so ready to quit on our home team; our home planet.'"